BASF 2022 Colour Report: Black And White Still Dominate

BASF’s Color Report 2022 for Automotive OEM Coatings shows that white, black, grey, and silver continue to dominate the non-commercial vehicle market, though the automotive “colour rainbow” is expanding to allow yellow, orange, green, and violet to take market share.

ASIA PACIFIC

White was the most popular colour in Asia Pacific, but BASF says the real focus this year is an increase in grey shades, hinting at a new era in the automotive industry, and the changing values and habits of car buyers.

“While the total numbers aren’t huge, brown, green, and violet are all consistent in colour popularity,” the report said. “It will be a long time before they challenge white for the most popular, but for now, they add to the tremendous diversity of colour in Asia Pacific. That’s especially true among small vehicles and NEVs, which are selling in a wider range of colours.”

Grey gained about six percentage points in popularity, taking market share from blue, red, gold, and brown.

“Grey is more attractive and popular than ever,” said Chiharu Matsuhara, Head Of Design Asia Pacific. “Users never give up pursuing uniqueness and individuality in achromatic colours. Some grey shades with blue or violet undertones are working their way into the market, with solid-like effects, and also added colour pearl effects, showing great diversity in the colour space.”